THA Market Optics

THA Market Optics is operating by THA’s longtime data partner, the Hospital Industry Data Institute (HIDI). Market Optics helps you maximize data by putting comprehensive health care market share, trending and utilization data at your fingertips.

Designed exclusively for THA HIN members, this tool features intuitive filtering, visualizations and mapping capabilities that will allow your team to analyze physician referral patterns and utilization trends to better understand market share, market leakage and to identify target growth opportunities.

The Market Optics data source is the UB discharge data your facility provides as a participating member of the THA Health Information Network (HIN). Data includes discharge information from four key settings: Inpatient, Am-Surg, Emergency Room, Observation and Diagnostic Services

If you are a THA/THA HIN member and would like more information on establishing a new user account, please contact us at 1-866-2THA-HIN (284-2446). Or use our online registration form to request a Market Optics account.

THA Data Release Policy

Please refer to the THA Data Release Policy when using the proprietary THA Health Information Network (THA HIN) data that comes from the UB discharge data submitted by members. This data can be from THA MarketIQ or from the THA HIN databases that are purchased by some members. Violations of this data release policy could affect future access to the THA HIN data.